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Lupita Garcia
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School Leadership Programs Branding


The CSUDH School Leadership Programs project was more of a rebranding of their existing grant. Several materials were generated designed and redesigned for this project. Mostly marketing materials were developed for this project.

School Leadership (SLP) Program prepares students to transform instruction, leadership, and school culture in California schools.  Our emphasis is on high priority, under performing schools and schools that experience high turnover of formal school leaders.

 
View fullsize AdaptiveLeadershipFramework_Finalized_DHP.png
View fullsize AdaptiveLeadershipFramework_Finalized_BR.png
View fullsize AdaptiveLeadershipFramework_Finalized_LA.png
View fullsize AdaptiveLeadershipFramework_Finalized_MR.png
View fullsize AdaptiveLeadershipFramework_Finalized_SA.png

These framework apps were designed to visually represent and categorize areas of the programs.

 

Marketing vertical banner used to promote the program.

 
SLP_swag_Water-Bottle-MockUp.jpg

Water bottle used at events to promote the program.

 
SLP_Journal_Merch_Gravity-Hard-Cover-Book-Mockup.jpg

Branded Journal used as a giveaway at events to promote program.

 

 


Cohesive Solutions Branding

The concept for this project was to develop a clean and modern logo representing the cohesiveness of the company and the projects they work with. Bellow is a brief description of what the company is about. 

Cohesive Solutions offers a wide array of services from Strategic Marketing, IT Management and Technology deployment, support, and training. Their mission statement is as follows: "We create innovative and creative solutions for every one of our clients. With our vast network of professionals, we enable every business to promote themselves in a new light in order to maximize efficiency and productivity."

 

Initial Drafts


Draft 1

Draft 2

Draft 3

 
 
 
 
 
 

Brand Guidelines


 

Color Palette

Century Gothic Font

 
Drafting up the final version of the logo.

Drafting up the final version of the logo.

 
Logo without text.

Logo without text.

 
Finalized Logo

Finalized Logo

 

Finalized Logo v2

 
Business Card Mock up

Business Card Mock up

 
Cohesive Solutions - Branding-Mockup_v2.jpg
 
Cohesive - Branding Identity MockUp Vol6.jpg
 

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